We have advised shareholders of Brandbank Limited on its acquisition by A. C Nielsen Company Limited.
Brandbank is a world leader in digitally collecting, managing and distributing product content from e-commerce platforms and mobile shopping apps, to virtual merchandising and in-store print media. It works with multi-national grocery retailers including supermarket giants Asda, Sainsbury’s, Tesco’s and Waitrose, as well as over 6,000 FMCG suppliers in more than 16 markets.
Nielsen is a leading global provider of information and insights into what consumers watch and buy, with a presence in over 100 countries, with headquarters in New York and the Netherlands.
Nielsen will acquire all Brandbank data, working processes and ongoing client work. It will also integrate Brandbank teams across the UK, Ireland, France, the Netherlands, Poland, Czech Republic, Slovakia, Hungary, Turkey, China, Thailand and Malaysia.
The Mills & Reeve team was led by corporate partner Craig Hodgson who said: “Brandbank is an excellent example of the firm's increasing rosta of international clients in the technology and food and beverage sectors and we were delighted to have been appointed by the shareholders to represent them on the sale”.