Description
Global social network research is far more mature than our use of social networks in the UK. We still have a lot to learn about the use of external social networks, such as Facebook and Twitter, but we also have a lot to learn about our analysis of internal social networks within the organisation. With knowledge and understanding, we can use this information to make well considered judgements on the design and implementation of change, integration and communication strategies. Will Sambrook of Akenham will share with you his research in this area and provide a number of case studies that show the need to understand social networks in the organisation. David Mills of Mills & Reeve will take an insightful look at the legal issues surrounding the use of social networking and other publicly viewable media.