POSTED BY
JESSICA BURT
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Food & Agri Update - 5 April 2024
The CMA publishes undertakings provided by ASOS, Boohoo and George at Asda on green claims that have useful parallels for food products re 'clear and prominent' and use of explanatory information. Europe's Empowering consumers (Greenwashing) Directive is in force. Consultation on Fairer Labelling and authorisation process for regulated foods. SFI capped to 25% by Defra, common user charges to be introduced and GIs to be strengthened in Europe. Finally, ASA adjudications -is your #ad in the right place? The scrutiny on eco claims continues and gender stereotypes. Two contrasting rulings compare and contrast the interpretation of this rule - Carlo the topless butler anyone?