Food and agribusiness blog

Our food and agribusiness law blog offers you regular updates on the latest legal and policy decisions affecting the food and agribusiness industry.


    ASA looks at implied health claims for food supplement and doctor testimonials

    The ASA ruled that ads for food supplements claiming to treat joint problems breached the CAP Code as they contained misleading and unlawful health claims. It did not matter that the ads did not attribute the claims to a specific product as the ads linked to the website where the food supplement was sold. Furthermore, the alleged testimonials from a ‘leading’ doctor breached the CAP Code as health claims referring to the recommendation of an individual health professional are not acceptable in marketing communications for food including supplements.
    3 min read

    Unknown unknowns – whose problem are they?

    The drive for renewable energy developments has amplified the importance of robust negotiation of operational rights over land. Jane Peel, a Principal Associate in the Agriculture team, discusses the balance of power between landowners and developers during these negotiations and the potential considerations which may be at play.
    3 min read

    Food & Agri Update - 7 June

    World Food Safety Day! Are you prepared if a food safety incident occurs? E coli spike in cases, are you products at risk? Mondelez competition fine. CMA complaint over 'responsibly sourced'. Corporate Sustainability Due Diligence Directive adopted in EU. McDonalds EU big Mac trade mark not extended to poultry. Is there divergence EU/UK in approach to defined dairy names? Oatly get Post Milk Generation approval. Animal welfare high on election agenda and 5 step welfare classification proposed in France, fois gras to be banned in UK if Labour win election. Finally Farming Recovery Fund expanded and Environment Agency held to have applied correct Farming Rules for Water regs.
    17 min read

    Food & Agri Update - 24 May 2024

    Election announcement special! The Digital Markets, Competition & Consumer Protection Bill passes in 'wash up', a look at ultra processed foods hashtag#upfs, the CMA and its powers, Sustainable Farming Initiatives. Co-op linking sustainability targets to credit, regulated food approval via international cooperation... but how international?! MSM meat guidance expected to impact poultry producers, live animal export banned, extended producer responsibility data deadline reminder. Choking hazards in food a look at key risk assessment parameters, compliance with enforcement 'requests' and ASA rulings review - make sure you hashtag#ad, get your Ts & C's clearly outlined and don't mislead on your reviews
    12 min read

    New guidance and increased ASA scrutiny of sustainability and environmental claims in food and agriculture adverts planned for summer 2024.

    The ASA plans to start proactive monitoring of food & beverage adverts for misleading sustainability claims this summer. New guidance on key issues affecting food and agriculture is also planned. This is likely to include claims such as "regenerative farming", "biodegradable", environmental credentials of plant-based alternatives and natural/fresh imagery as implied environmental claims
    4 min read

    Food and Agri Update - Friday 17 May

    ummary overview of the 2nd annual Downing Street food summit, grants & support, EU and CAP, CMA report on retailer pricing in groceries sector, ASA continues focus on green claims and will be using AI to proactively monitor, plus podcast guidance due and new rules on alcohol alternatives, at or below 0.5% abv. ASA rulings on denigrating competitors and claims to treat a disease... 'Hangcure' anyone? FSA looks at ultra processed foods and adult allergens with a focus on plant based allergens. Finally, food fraud - is your internal risk assessment and supply chain robust enough?
    10 min read

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