Inspiring women in technology

Our Inspiring women in technology webinar series continues in 2022 to look at branding.

Date and location

  • Time
    -
    Location

    This event will be online via Zoom

    Cost
    Free of charge
    Event contact
    Kate Emms +(44)(0)161 234 8855 Contact Kate

    Contact Kate Emms

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    Mills & Reeve will use the information you provide in this form in accordance with our privacy policy. We may from time to time send you general updates by email or post that we think you will find of interest. This includes notification of upcoming event and updates or alerts containing relevant legal news. You can update your preferences at any time and will be able to easily unsubscribe from anything that you do not wish to receive.

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Event description

Branding is the process of creating a strong, positive perception of a company. A combination of the service/ products, logo, design, communications, people and culture all create an image or brand that sets one company apart from competitors, and makes it more appealing to customers.

A good brand becomes a marker of the quality and origin of your product/service and successful branding requires strong protection. A successful brand is more likely to be imitated, which risks its market share, or worse, it could devalue the brand you’ve built and destroy customer trust. In the next Inspiring Women in Tech webinar, we look at some of the fundamentals of building a brand, and protecting that brand.

Join us for a start-to-finish conversation about business branding, whether you are running a business or thinking of starting one. We will be joined by: 

  • Branding expert, Lesley Gulliver. Lesley is managing director of award winning strategic brand consultancy The Engine Room, who are consultants and specialists in the industry. Lesley will be talking to us about the building blocks for successful branding and where you should start with yours.
  • A real success story, Carol McGrotty. Carol is head of transformation and operations at Vapour Media Ltd, a cloud technology company, and will be sharing her story and how Vapour has used branding to its advantage in the tech sector.
  • Our intellectual property specialist, Claire O’Brien. Now that you have all the tips you need to create a successful brand, Claire is here to help you safeguard it! She will be talking us through what intellectual property is and how you can protect yours. 

If you have accessibility needs or require any adjustments to enable you to take part in the webinar, please let us know here.

Important information:
By signing up Mills & Reeve will use the information you provide in accordance with our privacy policy. We may from time to time send you general updates by email or post that we think you will find of interest. This includes notification of upcoming events and updates or alerts containing relevant legal news. You can update your preferences at any time and will be able to easily unsubscribe from anything that you do not wish to receive.

We may record and share the webinar on our YouTube channel, with delegates. By joining this webinar session, you acknowledge that this session will be recorded and understand that we will take reasonable steps to protect the privacy of participants such as capturing video only of the Mills & Reeve hosts, not capturing chat text and responding to questions anonymously. Further information is available in our privacy policy for online meetings and voice calls.

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