According to CBRE, domestic demand is the key to recovery for hospitality. Hotels in Cornwall can charge pretty much what they like for this year but will our city hotels lose out both in terms of business travel (now that we’ve all mastered Zoom) and the slow return to long-haul travel?

Co-working could be one answer for city hotels.  They can use their existing space to offer facilities for co-working, attracting younger customers and getting new people on site spending money in the coffee shop and restaurant as well as for the use of the office facilities.

ESG is becoming more and more important.  It’s no longer good enough to just say that customers can help by keeping their towels for a couple of days! Discerning customers will want to know about everything from the source of the materials used in the building and the food in the restaurant to water consumption and use of renewable energy.

A hotel opening can cause a ripple effect, encouraging private sector investment into that part of a town or city.  Local authorities are increasingly becoming involved in hotel developments as a way of facilitating regeneration where the commercial appraisal may not otherwise stack up while generating a long term revenue stream.

Many universities are seeing the benefits of being part of the development of a new hotel on campus.  Not only do they satisfy the significant demand for overnight accommodation generated by the university , they can provide a revenue stream for the university and even, in some cases, be used to deliver courses in hospitality.

In terms of brand experiences, there’s a shift from one size fits all to niche markets.  It’s going to be all about experiences and a sense of place, providing for travellers not tourists.

Find out more our Hotels, Sustainability and Universities work.

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