Talking IP

This year's World Intellectual Property Day focuses on IP and sports, the thrill of competition and watching ordinary people achieving extraordinary feats. Talking IP gives you insights from our clients, how they use and benefit from their IP, practical guidance and a host of other resources.

Emerging image rights

Esports is a new player in the IP world and its new stars are discovering their personal brand.
 

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Personal IP and branding

Mark Hovell talks to England and Manchester City football captain Steph Houghton about her personal IP and brand.

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The rise of social influencers

Steph Houghton and Matthew Buck talk about social media and how they manage the brand.
 

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Social media and IP

Julian Moore talks to Anthony Marcou, CEO of Sports Revolution, about the rise of social media and how brands interact with their audience.

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Sponsorship - a different approach

Anthony Marcou talks about disrupting the traditional sponsorship model.
 

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Why is IP important?

Laura Canham talks to Craig Santicchia, Partnerships Manager at e-sports founding father Fnatic, about why IP is so important.

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