Sports stadium

Stadia are valuable and expensive assets. Maximising return on investment is key to success but a stadium is more than bricks and mortar. It is a fundamental part of a club’s identity and a shop-front key to attracting players and coaches as well as corporate sponsorship and investment.

The immediate future of stadia is significantly impacted by the closures or partial closures as a result of COVID-19. Innovative clubs have ensured that, despite this, stadium facilities remain a vehicle for positive community and supporter engagement, pivoting to create vaccination hubs and food distribution centres whilst engaging with fans with bespoke advertising and eye-catching ideas such as cardboard cut-out supporters.

The short term challenge for stadia as they reopen is the need to create COVID Secure environments, reassuring supporters and staff that they are a clean and safe. Much of the work to achieve optimum socially distanced capacity whilst complying with guidance has already been planned. Schemes that show creativity in their implementation will achieve the greatest brand impact.

The pandemic will also influence future stadium design, but other pre-coronavirus factors will remain key as venues seek to embrace technology, diversity and to adapt to the increased integration of Esports into mainstream entertainment. Esports will offer an opportunity for multipurpose venues and grow to anchor developments in their own right. Integration of technology, seen as key to supporter experience, is likely to play a part in COVID-19 security and those clubs that invest for the long term are likely to ultimately profit.

We look forward to luxurious, connected, contactless facilities with generous circulation spaces fit to accept a diverse set of fans (where you can still get a pie and a pint.)

Find out more about our contracts and appointments, Real estate investment, and Sport services and our construction procurement strategies or get in touch.

  • Christopher Pike

    Principal Associate

    Christopher Pike

    Principal Associate

    • +(44)(0)1223 222587
    • Contact Christopher

      Contact Christopher Pike

      * = required


      Mills & Reeve will use the information you provide in this form in accordance with our privacy policy. We may from time to time send you general updates by email or post that we think you will find of interest. This includes notification of upcoming event and updates or alerts containing relevant legal news. You can update your preferences at any time and will be able to easily unsubscribe from anything that you do not wish to receive.

      Thank you

      Thank you for your enquiry. We will be in touch shortly.

    • Cambridge

Further reading

Mills & Reeve Sites navigation
A tabbed collection of Mills & Reeve sites.
My Mills & Reeve navigation
Subscribe to, or manage your My Mills & Reeve account.
My M&R


Register for My M&R to stay up-to-date with legal news and events, create brochures and bookmark pages.

Existing clients

Log in to your client extranet for free matter information, know-how and documents.


Mills & Reeve system for employees.