A hair-curling deal from Mills & Reeve’s food & agri team

Mills & Reeve has advised BFG Partners, a US venture capital firm investing in the food, beverage and consumer products space, on their first UK investment in Recipe Products Ltd.

Recipe Products manufactures and sells organic haircare products (using a combination of kitchen cupboard staples and rare organic ingredients) for textured hair under the brand name Curlsmith. The company operates in both the UK and US with expanding operations into Europe.

BFG Partners look to invest in disruptive brands with exceptional products and seeks partnerships with organisations making a positive impact on the environment and their communities.

Ben Fenton, partner of BFG Partners said "The Mills & Reeve team, Craig and Kim, were a pleasure to work with. They were incredibly responsive, efficient and knowledgeable.”

Craig Hodgson, corporate partner at Mills & Reeve, who led the deal said: “It has been a pleasure to act for the BFG in their investment in Recipe Products, and we wish BFG and all at Curlsmith continued success in building upon the phenomenal growth that they have achieved in such a short timeframe.”

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