Four new businesses join the Haatch family

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3 min read

Four ‘game changing’ startups have this week joined the fast-growing Mills & Reeve client Haatch Ventures, capping off a record-breaking year for the investment business.

Haatch has injected a significant seven figure sum into the group of early-stage businesses with their EIS fund that saw over 400 applications for investment.

Haatch’s Co-Founder and Partner Scott Weavers-Wright said that this had attracted the most interest by far.

“The last three months have been incredibly busy for everyone within the business, he explained. “An unprecedented level of interest for funding has meant we have had to work 24/7 to select the very best for our investors. And we’re pleased to be able to finally announce the results of that work,” he added.

The four new investments reflect Haatch Ventures’ approach to backing disruptive digital businesses in a diverse range of growth markets. Joining their 18 existing portfolio businesses are:

Keaze – Marketplace for affordable housing

Since the 1990s, the percentage of under-35s who become homeowners has reduced from 65% to 27%. In response, the Government has funded affordable housing and made a commitment to invest £12.2 billion from 2021 – 2026. However, due to poor consumer understanding of affordable housing, combined with onerous regulations, matching buyers with sellers is challenging, leading to long sales cycles and reduced transaction volumes.

Keaze has developed a solution to improve efficiency in a market that spends £700 million per annum on marketing, having built a marketplace that matches eligible buyers with suitable properties. More than 200 housing associations and private property developers, as well as 80,000 eligible home seekers, are on its marketplace, which is run by a management team experienced in both raising capital and successfully growing and ultimately exiting businesses.

Auddy – Podcasting platform and content business

Auddy was founded by some of the most experienced media and tech executives in the industry: formerly of Netflix, Virgin Radio, Universal Studios, and Warner Music Group. In their view, “If you think of audio as you might think of a film, we are still in the black-and-white era of podcasting.”

Whilst podcasts have increased in popularity in the last decade the team believes production values have lagged behind – creating an exciting opportunity. The business seeks out, commissions, markets and globally distributes high-quality and differentiated podcasts whilst developing a game-changing player for the media.

Peptalk – Employee wellbeing platform

Peptalk has created a motivational platform to enhance employee performance. Features include on-demand educational materials and a portal for sharing the latest positive updates and articles. The platform also provides managers with tools to help manage and spot trends in employee wellbeing.

The company has seen an increase in demand throughout 2020, as Covid-19 has put a spotlight on the need for companies to enhance employee wellbeing and they now work with a number of global blue-chip clients doubling revenue to over €1 million in 2020.

CareLineLive – Care-at-home platform

Allowing the elderly to stay and be cared for in their own home is of critical importance right now as pressures on care services and the NHS grow and families want to ensure relatives are able to enjoy their own homes CareLineLive has been developed to facilitate this trend and it does this by allowing carers more time to care, and empower care agencies to become more efficient.

CareLineLive has developed an all-in-one platform specifically designed for the home care sector – covering real-time rostering, call/visit monitoring, medicine admin records, care plans, invoicing, payroll and HR.

And it’s working: the number of care agency users on the platform has increased from 16 in February 2019 to 120 in September 2020, and the number of carers has increased 501% to 3,528.

Zickie Lim, Partner at Mills & Reeve said: “Haatch Ventures back some of the UKs most exciting early stage disruptive digital businesses.   Each of these businesses have identified and are fulfilling a distinctive market need and it’s great to see early stage capital being made available for them to pursue these opportunities.”

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