Mills & Reeve advises national sports injury charity

Mills & Reeve is advising Podium Analytics, a national charity founded by businessman Ron Dennis CBE, to reduce sports-related injuries in young people.

Armed with a mission to reduce the incidence and impact of sporting injury in 11 to 18 year olds, Podium Analytics has secured several research partnerships and collaborations to identify the causes of injury and preventative solutions at youth level.

As part of its research, Podium Analytics has developed an injury insight platform which is being provided free to schools to enable teachers, coaches and sports medics to log and monitor injury data. The platform provides an important interface for recording incidents and communicating between schools, staff and parents. Podium aims to be operating in 200 schools this year before rolling out nationwide.

The dataset will be made available in an anonymised basis to researchers within the Podium Analytics Institute for Youth Sports Medicine and Technology at the University of Oxford, who will deploy the latest AI and modelling techniques to identify causes and potential preventative measures against injury.

Podium Analytics is collaborating with England Hockey and the Rugby Football Union and is seeking to extend its partnerships with other sporting bodies.

The Mills & Reeve IP/IT team has advised Podium Analytics on the data collection process, anonymisation of sports-injury data, and collaboration and data access agreements with England Hockey and the Rugby Football Union.

Paul Knight, partner at Mills & Reeve said: “Podium Analytics’ ground-breaking research and use of data will provide valuable insight into sport-related injuries at youth level which can have devasting consequences and change the course of young lives forever.

“We are proud to be advising on this invaluable project which will help transform sporting practices in young people to prevent injury and drive change to create a safer sporting environment for all.”

Paul Forsyth, finance and business operations director at Podium Analytics, said: “Paul and his team have helped us to address unique and complex challenges in the areas of technology, data protection and GDPR compliance, tailoring their advice to the real-world challenges we face and carefully considering the sensitive nature of the data we handle. The high quality of the IP/IT team’s work gives Podium, our stakeholders and partners confidence and is playing a vital part in our work to create a safer world of sport.”

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