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The environment and health are key drivers that have emerged from 2018 and will be the unique selling points that food businesses will need to push with their products in 2019; underlying both is the rise of the individual, particularly in the younger generations.
This is a basic way of encapsulating a series of growing trends;
From a food labelling and marketing legal perspective any actual or implied health claim will need to comply with Regulation 1924/2006 and foods should not mislead as to their nature, substance or quality and should be labelled, advertised and presented in a way that is not false or misleading according to The Food Safety Act 1990. Where any voluntary claims are made they should be appropriately substantiated and comply with case precedent, Food Standards Agency guidance and Advertising Standards Authority adjudications. For advice on this or any other related matter please contact Jessica Burt by email Jessica.Burt@mills-reeve.com.
Associate (Food Law)
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