Reevaldo: how endorsement deals are done

Reevaldo has had a storming debut season so far for Kings Cross United (KC United). As a result, he’s making headlines for all the right reasons and, if his good form continues, there is even talk of him possibly making an international debut for Brazil.

On the back of all this new fame, Reevaldo’s agent, Jaco Moreno, has been inundated with calls from brands and marketing agencies looking to buy into brand Reevaldo and for him to endorse their products.

In our latest Reevaldo post, we take a look at what goes into footballer endorsement deals, including:

• What to consider when choosing a sponsor;

• What kind of products you want to be including in the endorsement deal;

• Brand reputation considerations;

• Brand exclusivity issues; and

• What key legal and/or commercial terms should be included in an endorsement deal?

The sports law team at Mills & Reeve have acted for many football players and clubs on sponsorship and endorsement deals. Our London sports team recently welcomed Julian Moore, a specialist commercial sports lawyer experienced in the commercialisation and protection of sponsorship, media, image and other sports rights. If you require any assistance in this regard, please get in touch with Julian.