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Steph Houghton talks about promoting her brand to raise awareness for good causes.
We talk to Fnatic about the impact of social media on e-sports and gaming.
Anthony Marcou talks about disrupting the traditional sponsorship model.
Steph Houghton talks to Matthew Buck about social media and how they manage the brand.
Esports is a new player in the IP world and its new stars are discovering their personal brand.
Mark Hovell talks to former England captain Steph Houghton about her personal IP and brand.
Laura Canham talks to Craig Santicchia, Partnerships Manager at e-sports founding father Fnatic, about why IP is so important.
Julian Moore talks to Anthony Marcou, CEO of Sports Revolution, about the rise of social media and how brands interact with their audience.
Neymar misuse of footballers' names, please
Back in 2012, Mr Moreira applied to register the word "NEYMAR" with the EU Intellectual Property Office. Here's an expensive lesson in why it's important to protect your brand early...
Good for rugby or good for nothing?
Good for rugby - hailed as a “mark of authenticity” - is intended to be used by official retailers, so that rugby fans can easily identify official England Rugby products and services.
Football club trade marks, a cautionary tale
Readers might have seen the disheartening news for Dulwich Hamlet FC (DHFC) about their possible exclusion from their ground at Champion Hill.
Branding in the back of the net
What do we actually mean by the term “trade mark move”? For some, it's just a dance recreated when scoring a goal (ie Peter Crouch’s Robot). For others, it's a business opportunity.
Adidas three stripes trade mark is knocked out of court
Sportswear companies commonly use a themed type of branding, rather than an exactly identical mark, applied in inventive ways across their product portfolios.
Live blocking injunctions: a knock-out blow for infringers?
Illegal streaming of live sporting events over the internet is not a new problem.
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