Fake news. Deep fakes. Fake reviews.
These are just some of the topics that will be addressed by a raft of new laws coming into force in 2025. In the first two weeks of the new year, concerns were reported about Apple’s AI generated news and content feature, Meta announcing that it will cease its third party fact checking service (in an ostensibly political move) and whether the UK’s approach to managing online harms (as outlined in the new Online Safety Act) is robust enough.
The law, and law makers around the world, are continually playing catch-up. And yet, technology, and especially AI, are running one step ahead. 2025 will see the implementation of a range of new laws, regulations and guidance in the UK that will seek to new measures to address these concerns, but how effective will they be? Or will the new laws just be disruptive to the business and operating models of media businesses and creative organisations?
In this series, we will address how these new laws will disrupt the creation, consumption and marketing of digital content. This series will explore the impact these new laws will have on publishing strategies, relationships with customers and the use of data, and seek to identify what new opportunities may arise from the adoption of AI and other new technologies.
As the series develops, we’d also love to hear from you with your own thoughts and insights.
