The team of sport, entertainment and media lawyers have unrivalled depth in the sport, entertainment and media industry and operates from all our seven UK offices. We've built a strong reputation based on providing clients with a wealth of experience and a personal and engaging approach.
We're one of the few truly international sport, entertainment and media law teams based in the UK, with an unrivalled network of overseas firms that we collaborate with.
We understand the need to provide timely, commercial, and pragmatic advice that adds value, by addressing our clients’ unique challenges, seizing opportunities, and ensuring their success in this competitive landscape.
Balancing demand and fairness: Dynamic pricing in live events
The use of dynamic pricing in sporting and live events is becoming increasingly prominent. This model is more commonplace in the United States (and has already been adopted for major sporting events such as the NFL’s Super Bowl), but is not as well established in Europe for ev...


